RocketUp

Launch with Certainty: Validate, Strategize, Dominate. No Guesswork. Guaranteed Impact.

Advanced Product Feasibility Studies powered by RocketUp AI. We analyze 500+ data points—from landed cost to market saturation—to prioritize your product launches and reduce failure risk by 60%.

The Science of Profitable Prioritization

Securing a manufacturing price is only step one. The real question is: Is it viable? In the dynamic world of e-commerce, launching without a comprehensive Feasibility Study is gambling. Delexi transforms this uncertainty into a calculated strategy.

By integrating real-world data (sourced prices, supply chain logistics) with RocketUp’s predictive algorithms, we evaluate the Technical, Financial, and Market viability of your potential products. Whether you have 5 or 500 product ideas, our system ranks them by profit potential, optimizing your limited resources (budget & inventory) for maximum ROI.

Advanced Product Feasibility Studies powered by RocketUp AI. We analyze 500+ data points—from landed cost to market saturation—to prioritize your product launches and reduce failure risk by 60%.

The Science of Profitable Prioritization

Our proprietary software, RocketUp, goes beyond simple spreadsheets. It allows for weighted multi-criteria decision making—customizable to your strategy (e.g., 40% Financial, 30% Market, 30% Risk)—to simulate scenarios and automatically sort your launch queue.

10x More Accurate than traditional market research

RocketUp achieves this superior accuracy by integrating and normalizing dynamic, real-time data sources—from supply chain metrics and raw material pricing to regional competitive intelligence—giving you a continuously updated, holistic view of a product’s true market viability, far surpassing the limitations of static, qualitative reports.

Simulation Capable: See what happens if costs rise by 10% or demand drops by 5%

The platform’s powerful engine allows you to run immediate, system-wide stress tests on your entire pipeline. You can toggle critical variables, instantly observing how margin compression, regulatory delays, or unexpected market shifts affect the profitability score and launch priority of every single product, enabling proactive risk mitigation.

Objective Ranking: Removes emotional bias from product selection

By strictly adhering to the defined, weighted criteria (e.g., Financial, Market, Risk), RocketUp applies a uniform and mathematical standard to all opportunities. This process effectively neutralizes internal politics and personal advocacy, ensuring that the product selection is purely based on objective data and its alignment with your organization’s highest strategic goals.

The Metrics That Matter

Our Quantitative Evaluation Framework: Ensuring Every Product Meets Strict Financial, Market, and Risk Thresholds

Financial Mastery

  • Composite Profitability Index: We target an index score >2. Calculated by combining Net Profit, Market Share, and COGS to ensure high returns.
  • ROI & Margin Assurance: We filter for products with potential ROI >200% and Net Margins >40% to guarantee payback within 6-12 months.
  • Total Cost of Ownership (TCO): We ensure TCO remains below 30% of projected revenue for sustainable growth.

Market Intelligence

  • Launch Success Index: A proprietary score (>2) combining projected revenue against budget and competition factors.
  • Competition & Velocity: We identify niches with manageable competition (<500 competing products) but high sales velocity (>50 reviews/month).
  • Saturation Index: Using “Competing Products / Search Volume” ratios to avoid overcrowded markets.

Risk & Operations

  • Risk & Sensitivity Analysis: We prioritize products with a Risk Score <1 and a Payback Period <6 months. We stress-test products against cost variances to ensure stability.
  • Inventory & Logistics: Analysis of storage fees, size tiers, and Hazmat requirements (FDA/CE/UL) to prevent legal bottlenecks.
  • Operational Efficiency: Targeted Break-Even analysis (<500 units/month) and optimal initial inventory planning (200-500 units) to minimize storage costs.

Growth & Branding

  • AI-Optimized Differentiation: We analyze Title Density and Organic Rank potential to find gaps for innovation.
  • Brand Equity Score: Evaluating the potential for high ratings and customer feedback loops.
  • Multi-Channel Potential: Assessing the product’s viability for expansion beyond Amazon (Walmart, Shopify, etc.).

The Workflow

Our Proven Step-by-Step Process: Transforming Raw Sourcing Data into a Prioritized, De-Risked Launch Queue for Maximum Certainty.

Data Ingestion and Weighted Analysis

We input your specific Sourcing/Spec Sheet data (Landed Cost) and Market Research data into the system. RocketUp then applies your pre-defined, weighted criteria—covering Financial, Market, and Risk factors—to perform a Multi-Dimensional Analysis on every product. This process ensures all opportunities are objectively evaluated against your strategic priorities.

Scenario Simulation and Strategic Ranking

We run dynamic “What-If” scenarios to stress-test each product’s profitability against variables like rising costs or dropping demand. This pinpoints sensitive products, allowing the system to then execute a Strategic Ranking. You receive an automated, prioritized list of launch-ready products that are resilient and high-potential.

Final Decision and Visual Reporting

The final output is a visual dashboard and Final Report featuring clear “Go/No-Go” recommendations for every product in the queue. This quick reference tool provides immediate, data-backed insights, significantly accelerating the time from raw data analysis to confident strategic execution and market launch.

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Validated Results Confirming High Returns and Strategic Success

The Beauty Brand

The client was unsure of market potential despite known sourcing prices. RocketUp predicted a 60% profit margin based on landed cost. The result was highly accurate, generating $6M in Revenue upon launch.

Consumer Electronics

Facing high manufacturing costs, the analysis prioritized “Low Competition” over “High Volume.” This strategic guidance led to a 30% Cost Reduction and secured a dominant niche market position for the client.

The Investor Portfolio

The investor needed help allocating capital across multiple SKUs. We provided data-driven launch sequencing which optimized deployment. This strategic guidance resulted in a 70% ROI through optimized capital allocation.

Stop Guessing. Start Calculating.

Send us your product list or landed costs for a free initial assessment. Contact Us: North America: +1 (236) 866-1249 China: +86 134 7265 6517 Email: info@delexi.com